Login Student Zone Login
course image

Digital Marketing

    CategoryDigital Marketing
    Pages154
    Size2 MB
    Created at:2025
    Last UpdatesApril 2025
    ISBN No
    Doc TypePDF (Portable Document Format)

“Digital Marketing” is a comprehensive guide that equips learners, marketers, and business professionals with the practical skills and strategic insights needed to thrive in today’s digital-first world. This book walks readers through the fundamentals of digital marketing and gradually builds advanced knowledge across key areas such as SEO, content strategy, social media, paid ads, email marketing, analytics, and website optimization.

Structured as a hands-on course, it blends theory with real-world case studies, step-by-step strategies, and practical tools. Readers will learn to set SMART digital goals, understand user behavior through analytics, design mobile-optimized websites, and master tools like Google Analytics, WordPress, and A/B testing.

Whether you're a student, entrepreneur, or professional aiming to boost your online presence or marketing career, this book is a one-stop resource that simplifies complex concepts and empowers readers to implement winning digital strategies. It also includes modules on ethics, global marketing, data compliance, content creation, and UX/UI design—making it ideal for both foundational learning and advanced application.

Share with Social: